1 What Are Cookies and Tracking Technologies?

When you visit zircalexon.com, we use several types of tracking technologies to understand how families interact with our financial planning resources. Think of these as small digital tools that help us remember your preferences and improve your experience each time you return.

These technologies include traditional cookies, local storage, session tokens, and analytics beacons. Each serves a specific purpose in making our platform more useful for Australian families planning their financial future.

2 Types of Tracking We Use

3 How Tracking Enhances Your Experience

Our tracking helps create a more personalized experience for families using our financial planning services. For example, if you frequently access our budget planning tools, we might highlight new budgeting resources when they become available.

• Personalized content recommendations based on your interests
• Faster loading times by remembering your device preferences
• Streamlined contact forms that remember previous interactions
• Better mobile experience through device-specific optimizations
• Relevant educational content suggestions for your family situation
• Improved search functionality that learns from user behavior

We also use tracking data to identify which financial topics Australian families find most challenging, allowing us to develop more targeted educational resources and planning tools.

4 Managing Your Cookie Preferences

Keep in mind that disabling certain cookies might affect how our financial planning tools function. Essential cookies are necessary for basic site operations, while others enhance your experience but aren't required.

5 Data Retention and Storage

• Session cookies expire when you close your browser
• Preference cookies remain for up to 12 months
• Analytics data is aggregated and anonymized after 26 months
• Security logs are maintained for compliance purposes
• Marketing preferences are kept until you opt out

All tracking data is stored securely using industry-standard encryption and access controls. We regularly review and purge outdated information to minimize data retention while maintaining service quality.

6 Third-Party Tracking Services

We work with trusted analytics providers to better understand how families use our financial planning resources. These services help us identify trends in financial education needs and improve our offerings accordingly.

Our third-party partners include established analytics platforms that comply with Australian privacy regulations. They provide aggregated insights about user behavior without accessing personal financial information or individual account details.

7 Your Rights and Control Options

Under Australian privacy laws, you have several rights regarding how we track and use your information. You can request details about what data we collect, ask us to correct inaccurate information, or request deletion of certain tracking data.

• Access reports showing what tracking data we have collected
• Update or correct preference information in your browser
• Request deletion of non-essential tracking data
• Opt out of marketing and promotional tracking
• Receive information about third-party tracking partnerships
• File complaints with the Australian Privacy Commissioner if needed

To exercise these rights or ask questions about our tracking practices, contact our privacy team using the information below. We respond to most requests within 30 days and provide clear explanations in plain language.